Everything under one roof.
A Coupang Company.
Presented by Riot Games
Directed by Josh Frackleton
Produced by Good Boy Creative
Production Services by Borderless Film
Borderless Film coordinated the production of a teaser campaign for the Mid-Season Invitational (MSI), an international League of Legends tournament taking place in Busan, South Korea.
Over the course of a month, we conducted pre-production and on-location filming in Busan, resulting in the release of 14 teaser videos. Each video was developed to support Riot Games' promotional rollout leading up to the tournament.
Each work played a key role in engaging fans around the world and setting the tone for one of the most anticipated eSports events of the year. The teasers also seamlessly showcased the unique beauty of Busan.