Everything under one roof.
A Coupang Company.
Presented by NBA
Produced and Directed by Borderless Film
LE SSERAFIM x NBA, a groundbreaking collaboration that merges K-pop's energy with basketball's global impact. As the creative force behind this project, Borderless Film directed and produced this unique content, exploring the dynamic intersections of each member’s unique and charming personalities and sport.
Through this project, LE SSERAFIM joins the NBA’s “Friends of the NBA” initiative, bringing fans exclusive social media content, and unique insights into their love for basketball. This collaboration invites audiences worldwide to experience the NBA through the eyes of LE SSERAFIM, one of K-pop’s most fearless acts, with Borderless Film delivering an engaging cinematic experience that captures this journey from all angles.